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Published: Tue, February 14, 2017
Economy | By Melissa Porter

Sears and Kmart Just Dumped Trump Home Products


Since then, the campaign has spawned into a website that constantly updates its lists of companies that still carry or no longer carry Trump family brands and products. But customers still can find Trump Home and Ivanka Trump merchandise on the stores' websites, sold by third-party companies using Sears' marketplace, spokesman Chris Brathwaite wrote in a blog post on Sears' corporate website Monday.

As of Tuesday, Sears was still selling 19 Trump home items on its website and Kmart were selling 13, according to the report.

Now it just needs USA president Donald Trump to respond with a Twitter attack-and the beleaguered U.S. retailer could hope for a bump in its share price.

Sears, Kmart and Shop Your Way offer products that our members are seeking to purchase and provide them at prices and experiences that our members value. The note that was given to their workers read: "Effective immediately, please remove all Ivanka Trump merchandise from features and mix into the racks where most products hang".

-Sears and its subsidiary Kmart will be the latest retailers to drop Trump-branded products from their catalogues.

None of the items were sold directly in stores.

A Nordstrom spokesperson denied sharing the internal information with The Wall Street Journal.

White House press secretary Sean Spicer defended Trump's tweet, saying said he had "every right" to stand up for his daughter.

Retailers like Bloomingdale's, Amazon, Lord & Taylor, Macy's and Zappos all still carry Ivanka Trump products.

As for Sears, the decision is more based on trimming away its unprofitable products, as the retailer announced plans to close 150 stores last month. The president went after Nordstrom on Twitter and defended his daughter. The Nordstrom move, which was echoed by Neiman Marcus and T.J. Maxx among others, led to calls by Trump admirers, including 1970s television actor Scott Baio, for a boycott of the upscale department store.

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