Published: Thu, February 23, 2017
Economy | By Melissa Porter

Amazon US reduces minimum free shipping spend to $35

Amazon US reduces minimum free shipping spend to $35

Meanwhile, Walmart recently adopted free 2-day shipping with a $35 minimum purchase requirement.

Shoppers with an Amazon Prime membership, which costs $99 a year, get unlimited and free two-day shipping on eligible items. And now Amazon is giving consumers less of a reason to purchase from Walmart by dropping the price of its free shipping order minimum from $49 to $35 as discovered by The Verge.

Non-Prime subscribers in the U.S. can score free shipping for qualifying orders costing $35 or more - down from Amazon's previous minimum of $49, which was implemented nearly exactly a year ago, according to The Verge.

There has been no official announcement on the threshold change, but it is assumed that Amazon is responding to Walmart's decision earlier this month to offer a two-day free shipping service for orders over $35. Prime members don't have to spend a minimum to qualify for free shipping. Cowen and Company reported that about 44% of USA households are signed up as Amazon Prime subscribers as of a year ago. Perhaps the price increase didn't work as intended, or perhaps Prime has enough benefits beyond free two-day shipping that it woos new subscribers in other ways.

Amazon does not disclose how many Prime subscribers it has.

The Wal-Mart program, which also lets consumers have their order shipped to stores, focuses "on the items customers shop the most, including household essentials such as baby necessities, pet products, food, like cereal and peanut butter, cleaning supplies and beauty favorites, as well as top electronics and toys", the company said.

Overall, this should not affect Amazon that much.

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