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Published: Mon, January 23, 2017
Global Media | By Abel Hampton

Trump's Inauguration Scores Second-Highest Ratings Since 1981

Trump's Inauguration Scores Second-Highest Ratings Since 1981

Trump's swearing-in, which ranked fifth out of the 13 ceremonies in Nielsen's report, was roughly on par with the first inaugurations of Bill Clinton in 1993 (29.7 million viewers) and George W. Bush (29 million) in 2001.

On Saturday, Trump slammed what he called the "dishonest" media for sharing "false" photos of the size of the crowd at his inauguration. Ronald Reagan had 41.8 million viewers in 1981. Streaming is not included in any of these figures.

Television coverage of Donald Trump's presidential inauguration reached an average total of 30.6 million viewers across the 12 broadcast and cable news networks that provided live updates throughout the day, about 18% down from the viewers who tuned in when Barack Obama was inaugurated in 2009.

Global information company Nielson, which tracks the viewing audience of all inaugurations, has released its final numbers on Donald Trump's White House induction on Friday. In other words, he's supposed to be preparing for the highest office in the U.S., and probably the world, and he's instead talking about ratings for a poxy TV show. Throughout his candidacy, Trump took pride in his ability to attract "massive crowds" to his rallies.

Spicer's decision to discuss the inauguration and barely mention the millions of people protesting Trump at the Women's March on Washington and in others cities around the world has some suggesting he also used the topic to divert from the negative press of the marches, about which he refused to answer questions.

In terms of household ratings, however, the president ranks just ninth among his fellow presidents, with a rating of 20.1.

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