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Published: Sat, December 17, 2016
Research | By Jennifer Evans

Twitch launches IRL, a channel dedicated to vlogging


IRL is a new Twitch category that will allow creators to simply turn the camera on themselves and the world around them.

As a predominantly live-streaming service for gamers to share their gaming activities with fans, Twitch has always been quite focused with regards to its content. Twitch's video platform is the backbone of both live and on-demand distribution for the entire video game ecosystem."The community's feedback then shaped the content leading to Twitch Creative, Social Eating and now IRL, while the infrastructure, features, and monetization approach of Twitch are also light years ahead of JTV".

Game streaming platform Twitch is launching IRL, an additional programming category created to "share content captured from [creators'] everyday lives".

The company is launching a streaming platform for everyday real life, as well as a new game from its development studio.

The company says the new category was added after creators asked for a way to interact with their viewers in a "vlog-inspired personal way, not tethered to games".

"While gaming is their core identity, what we've heard repeatedly from them is that they are interested in sharing their everyday lives, thoughts, and opinions with their communities", said Emmett Shear, the CEO of Twitch, in a statement.

In addition to IRL, Twitch also announced that it will be activating streaming capabilities from the Twitch mobile app next year. Basically, Twitch users will be able to stream live from their smartphones as much as they want, whenever they want.

The new channel introduces changes to the Twitch's General Conduct rules, specifically the ones forbidding non-gaming content, but that doesn't mean IRL is a free-for-all like other video sharing services. To celebrate the launch of IRL, Twitch will be doing a livestreamed product announcement under the IRL category at 2:00pm PT today at twitch.tv/twitch_scar.

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