Published: Sun, December 18, 2016
Research | By Jennifer Evans

Mobile lures AT&T converts with DirecTV Now new customer perk

Mobile lures AT&T converts with DirecTV Now new customer perk

This new promo by the Magenta carrier known as T-Mobile is no exception.

In order to be eligible for the free year of DirecTV Now, AT&T customers need to activate two lines and bring their number to T-Mobile.

AT&T has more than 110 million customers in the US and according to T-Mobile's John Legere, the giant carrier has a lot on its hands that it has completely forgotten how to take care of its most valued assets. AT&T is shifting the third gear and is elevating the completion with T-Mobile after the latter dominated the Black Friday deals. "Luckily, the Un-carrier's here to show them how to actually take care of customers". Then, over your monthly payments, AT&T will apply up to $650 per line in bill credits. Likewise, users can add HBO and Cinemax for an additional $5 each per month. Yes, the same service that recently launched from AT&T and its DirecTV brand. The bad side of the story is that T-Mobile will throttle the DirecTV Now streaming service to a resolution of 480p, something that many won't be happy about. "Only now, nearly a year after we deployed this innovative offering and during a time of transition to a new Administration, you write to express concern with FreeBee, and specifically with the participation of Go90 - Verizon's mobile-first, over-the-top video service", she wrote.

The CEO further blasts that AT&T is too preoccupied with DirecTV and its new businesses to cater to its 100 million wireless customers, whom it keeps ignoring.

So if all you want for Christmas is to watch a lot of TV, or to no longer be with AT&T, T-Mobile has you covered, in every sense of the word.

If the customer does not like DIRECTV NOW - an AT&T product, they will get unlimited LTE data at a better price. "All you do is win, win, win". Must be active and in good standing to receive credit. Video provider may opt-out. You can not combine this offer with carrier freedom, so don't expect T-Mobile to pay off your ETF or lease fee, and you can not combine this offer with the $200 port in or Google Pixel offer.

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