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Published: Sat, October 15, 2016
Culture | By Antonia Gonzales

Periscope extends beyond phones as Twitter ups ante on video

Periscope extends beyond phones as Twitter ups ante on video

Periscope, Twitter's live streaming service, is coming to all formats, not just your phone: The company announced today that the official reveal of their "Periscope Producer" feature.

Twitter acquired live video-streaming app Periscope for $86 million past year, and choked off its API to competitors like Meerkat.

Twitter is stepping up its live-streaming game, offering brands and media organizations a more sophisticated tool for producing and sharing high-quality video.

Kayvon Beykpour, CEO of Periscope, said Producer "opens up new types of content for everyone to watch live".

Twitter-owned Periscope wants more high quality video content - the kind of video that's not usually captured on a smartphone. Periscope lets you broadcast and explore the world through live video.

Launch partners who have already been piloting the feature for six weeks - and who have seen increased engagement, according to Twitter - include ABC's Dancing With The Stars, CBS 12, Estadao, Fusion, Louis Vuitton, The News & Documentary Emmy Awards, The Ringer, Walt Disney Studios, and XBox UK.

The site's team-up with BuzzFeed is just the latest in a growing string of deals to integrate live video content onto its platform, a move that is looking more and more like a make-or-break one since several acquisition possibilities from big brands like Google and Disney fell to the wayside after Dorsey set a tight bid deadline of October 27.

To access the "Producer program", the creators must first apply to become "producers".

The Periscope extension ups the ante on Twitter CEO Jack Dorsey's bet that the increasing popularity of online video will help widen the messaging service's appeal.

Internet companies young (Snapchat) and old (Facebook) are scrambling to get on the live video train, though there are no easy ways to make advertising money off of them yet. Media outlets, meanwhile, are livestreaming coverage of the presidential debates in ways not seen in any previous election. During the same stretch, Facebook gained 319 million users to extend its reach beyond 1.7 billion people. But even with Periscope's expanded capability, Facebook has an advantage with a larger audience. Apple and Google, two other potential buyers, likely won't make a bid for the microblogging service, Recode reports.

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