Published: Tue, September 27, 2016
Research | By Jennifer Evans

The company today introduced five new streaming players

The company today introduced five new streaming players

All of the boxes will be available widely on Roku's site and sites like Amazon (as well as brick-and-mortar electronics stores, ) but oddly the Express will only be available at Walmart.

Roku today launched its tiniest streaming player yet: the $30 Roku Express with 1080p HD streaming. It comes with an infrared remote that will depend on clear line-of-sight to the box. Now Roku is back with five new boxes meant to fill every possible user niche-from the person that still has a tube TV from 1995 to the person with a future-proof $1000 UHD set.

The Roku Premiere+ also supports HDR for supporting TVs that can display content with bright peak luminance levels and deep black levels plus fine dark detail at the same time. It also has an HDMI port in case you upgrade to an HDTV.

The Express maxes out at 1080p and uses last-gen 802.11n Wi-Fi. It offers everything that the Premiere+ does and, despite the slightly ambiguous nomenclature, streaming quality is still the same at 4K up to 60 fps.

This model, which replaces the Roku 3, gives you everything you get with the Premiere and adds HDR10 support for playing high dynamic range TV shows and movies. The Roku Express also offers 1080p HD streaming. This player has everything, including 4K and HDR support, the ability to upscale videos like the Premiere, a quad-core processor, 802.11ac dual-band wireless, and Dolby Digital/Dolby Digital Plus for surround sound in home theaters.

The HDR-capable Ultra is the successor to Roku 4, ending speculation that it would continue the original product line as "Roku 5". And speaking of the clickers, they're IR-based, so you'll have to keep the Express players somewhere in front of your TV.

Roku has unveiled a number of new media players, including the budget Roku Express and the top-spec Roku Ultra. Roku has about 10.6 million active accounts, meaning that they have done some streaming in the last 30 days.

If you're looking for a new streaming media player this fall, Roku has you covered.

To benefit from the 4K and HDR video, you'll need a 4K HDR television. The company says 55 million 4K sets are projected to be sold worldwide in 2016, and Roku represents almost 50 percent of the US streaming-box market, according to ComScore research.

Roku is one of the biggest names in the set-top box market, and today the company took the wraps off of a few new additions to its lineup.

Roku adding 4K support to all but its cheapest models is in a way a sign of the times.

As you might expect, the Roku Ultra is also the priciest of the bunch, carrying a price tag of $129.99.

While Roku technology is now built into six TV brands and more than 100 models, the vast majority of their sales have been in the ubiquitous "hockey puck" streamers and Streaming Stick dongles. Roku has more than 100 channels in its universal search, so it is easier to find exactly what you want.

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