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Published: Tue, September 27, 2016
Economy | By Melissa Porter

Hillary spends $1 million more a day than Trump

Hillary spends $1 million more a day than Trump

Although Clinton ripped into Trump during her appearance, mostly she was on Fallon for the same reason Trump was: Both presidential candidates have what could be called a humanization problem, and Fallon's late night show exists to humanize his guests. Trump, the political novice, has kept spending down by enjoying seemingly limitless free media coverage and outsourcing voter contact duties to the Republican Party.

Clinton and Trump, on Wednesday, also accused each other of misappropriation of funds meant for charity and "fraud" after reports said the two have overlapping interest in their charities.

"Our expenditures on advertising, our expenditures on people, our expenditures on everything are a tiny fraction".

The Trump campaign has a much smaller footprint, with only about 130 employees and 100 consultants.

That fits with an overall finding that 33 percent of Trump supporters and about as many Clinton supporters say they're voting at least partially in opposition to the other candidate.

The campaign is also concerned about Trump's unpredictable nature.

By far, Trump's largest August expense was an $11 million sum paid to the Texas-based digital consulting firm Giles-Parscale.

Deep-pocketed Priorities USA spent $20.6 million last month, nearly exclusively on Trump-bashing and Clinton-boosting TV, radio and digital. The campaign spent about $450,000 on legal bills and nearly $1.3 million on polling. The group also replenished its war chest with a healthy $23.4 million haul.

However, the Chicago Cubs-owning Ricketts family and billionaire megadonor Sheldon Adelson - who have been resistant to Trump - seem to be coming around, reportedly committing $1 million and $5 million, respectively, in recent days to the GOP super PAC Future 45.

Yet if August finance reports are a guide, her heavy spending is only one piece of the puzzle.

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