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Published: Sat, September 24, 2016
Economy | By Melissa Porter

Cramer on why Twitter would be a good fit for Salesforce.com

Cramer on why Twitter would be a good fit for Salesforce.com

The company has also suffered from management turmoil since its earliest days.

Twitter is moving closer to a sale, CNBC reported yesterday, sending the social media company's shares soaring by the most in more than two years.

Jasper Lawler, a market analyst at CMC Markets said: "With ex-CEO Dick Costello lacking ideas and founder Jack Dorsey split between Twitter and his other company Square, the social network has lost its way".

Five minutes into USA trading, Twitter shares were up 16.4 per cent at $US21.68, less than one-third of their peak in December 2013 and well below the November 2013 IPO price of $US26 a share. The platform might benefit from the 313 million monthly active users Twitter has, and also from the real-time data Twitter provides.

Salesforce.com's chief digital evangelist, Vala Afshar, tweeted about Twitter after the report.

Twitter Inc. (NYSE:TWTR) shares surged 19.89% to $22.33 as of 11:13 AM EDT today. Instead, they use social media sites like Twitter, LinkedIn, and Facebook to learn more about potential buyers and gain real-time insights into what they're interested in - giving rise to the term "social selling".

Which company do you think would be the best to buy Twitter? A source speaking to the publication added that no sale was imminent.

In 2012, over 100mln users posted 340 million tweets a day over the year, and dealt with 1.6bn search requests per day. Twitter now has a market capitalization of $15.5 billion.

As a result, Twitter shares have struggled to retain their brief upward momentum following the company's highly anticipated initial public offering in November 2013 at $26 a share.

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