Published: Fri, August 05, 2016
Economy | By Melissa Porter

Facebook Tweaks News Feed Algorithm to Punish Click-Bait Posts

Facebook Tweaks News Feed Algorithm to Punish Click-Bait Posts

"That's why we work hard to understand what type of stories and posts people consider genuine, so we can show more of them in News Feed".

The company says it's only targeting the most egregious examples, which intentionally leave out crucial information or mislead people, like "You'll never believe who tripped and fell on the Red Carpet." or "Apples are actually bad for you!?" or "When Facebook made THIS huge change". If informative headlines mean that engagement in Facebook declines, it is unlikely that the company will continue to penalize clickbait.

If that algorithm identifies that a high percentage of links that a Page posts or shares rank high on the "clickbait" scale, all links from that Page will appear lower in News Feed.

Facebook is working to eliminate "clickbait" from its News Feed..."and you won't believe what happens next!"

Facebook CEO Mark Zuckerberg unveiled a 10-year road map for the world's biggest social network, including projects in virtual reality and artificial intelligence, at its annual developers' conference F8 in San Francisco. Facebook outlined how it identifies headlines as clickbait. He declined to say how many clickbait headlines land publishers in the Facebook penalty box so publishers will have a tougher time gaming the system.

Clickbait is an issue because it makes people click more, not because of the content, but because the titles make us ask more questions and much more curious.

We've all seen them and we've all probably clicked on a few. Additionally, it'll root out exaggerated or misleading headlines. It also adapts, so if a publisher sees its traffic plummet, it can recover its ranking by changing its headline style.

News outlets such as USA TODAY will not be affected by the algorithm change, according to Mosseri.

To help publishers stay on the good side of the enforcement algorithm, Facebook has posted some tips to avoid relying on clickbait.

Furthermore, Facebook built a system that "looks at the set of clickbait headlines to determine what phrases are commonly used in clickbait headlines that are not used in other headlines" similar to how many email spam filters work. It found two main categories of headlines that drive people insane. A born-and-raised Angeleno who graduated from New York University, he now lives in Los Angeles.He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch.

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