Published: Thu, July 14, 2016
Economy | By Melissa Porter

Order pizza from Facebook Messenger with Pizza Hut's new chatbot

Order pizza from Facebook Messenger with Pizza Hut's new chatbot

Baron Concors, chief digital officer at Pizza Hut, demonstrated the chatbot at MobileBeat 2016 during a session on chatbot innovations.

With this Facebook bot, you can connect your FB account with your Pizza Hut account.

"We are constantly pursuing ways to simplify our ordering experience", Concors said. After you have completed your pizza order, you will receive an email from the company confirming that your order is being processed.

Conversable - business app developer for conversational elements - has designed the chat bot for Pizza Hut. The platform, which will be available across Pizza Hut social media accounts this fall, allows U.S. customers to chat directly with the Pizza Hut accounts on Facebook Messenger and Twitter to reorder favorite or saved orders.

Thankfully, Pizza Hut is offering a much more useful service that could actually make your food orders a little bit more convenient. "This platform allows our consumers to quickly order or get information where they are already spending a great deal of their time", he added. It's part of a massive roll-out the company is calling "social media ordering", and it's run mostly by bots.

Pizza Hut in Liverpool One on Paradise Street launch emoji menu
Pizza Hut in Liverpool One on Paradise Street launch emoji menu

The idea for integrating social ordering into the Pizza Hut brand experience came from a desire to engage with the brand's strong following on social media and to further extend its focus on personalized customer service. Once you have decided your order, you can tell the bot what you want and when you want it.

Pizza Hut will be competing against Domino's which introduced an ordering system through Twitter a year ago. The bot will launch in the fall and will initially be available on Facebook Messenger and Twitter at participating restaurant locations. You can look up its official page on Facebook, and start a conversation via Messenger.

What do you think of Pizza Hut and Whole Foods chatbots? The 900-unit fast-casual Wingstop Inc., based in Dallas, debuted a Conversable ordering platform on Twitter and Facebook Messenger in June.

Ben Lamm, Conversable's CEO and co-founder, said the chatbot platform is easier for customers to use because they can "find deals and reorder their favorites all without leaving their messaging channels versus stopping what they are doing and going to download an app".

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