Published: Sat, July 16, 2016
Economy | By Melissa Porter

Niantic wants to roll out Pokemon GO in 200 markets soon

Niantic wants to roll out Pokemon GO in 200 markets soon

According to to data from SurveyMonkey Intelligence (via Forbes), the game has garnered 21 million active daily users, edging past Candy Crush Saga's 20 million peak active user count in the US. This has resulted in a positive bump in Nintendo's share value, with tech pundits already proclaiming the new app as a game changer.

"Why limit it?" John Hanke, chief executive of Niantic, which developed Pokemon Go jointly with Nintendo affiliate Pokemon Company, told Reuters in an interview today.

The moment has finally arrived- Pokemon Go has been officially launched in the UK.

Investors have been busily upgrading their sales forecasts for future smartphone products released by Nintendo.

The app is enjoying 4 to 5 million downloads per day, which is the reason its rising so quickly through the ranks of the most popular apps. It combines an innovative use of Global Positioning System location and augmented reality technology to encourage users to go out and find Pokemon at real-life locations. Eager fans have resorted to sideloading the game on Android or creating an iTunes account for the aforementioned countries to play the game on iOS.

Pokemon Go's not out in China, and some local conspiracy theorists hope it stays that way as they're concerned that the game's location-based play might reveal secret military sites to Western spies.

Don't play Pokemon Go!

On the day that Pokemon GO was released in the USA, it shot straight to the top of app store rankings. The company found the app installed on more than 100 work phones, and one person nearly got injured while playing it at work.

Nintendo has given no indication as to when or whether Pokemon Go will be released in China. Coffee shops and restaurants have already been using "lures" in the game, which attract Pokemon for 30 minutes. "It has increased awareness in users about augmented reality gaming applications, which will help the market grow rapidly", said Rao of Empower Labs.

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