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Published: Tue, July 19, 2016
Economy | By Melissa Porter

Idea reduces 'big' mobile internet pack rates; offers 5GB for Rs 649

Idea reduces 'big' mobile internet pack rates; offers 5GB for Rs 649

Idea Cellular, the country's third largest telecom operator by subscribers, had on Friday slashed mobile internet rates for its prepaid customers by upto 45 per cent.

Though the slashing of effective internet data tariffs by market leaders such as Bharti Airtel and Idea are being seen as a response to RJio's impending entry-comparisons with Reliance Infocomm's Monsoon Hungama are rife!-given the sluggish growth in the use of broadband mobile internet, this probably had to be done anyway.

Idea Cellular targets heavy internet users who consume data packs of 2 GB to 10 GB with the second offer in the last two weeks. Similarly, the earlier available 2GB 3G/4G pack si revised to offer 3GB of data for Rs. 455, which is an increase by 54 percent. With the upgraded data benefits, the INR 655 4G/3G monthly recharge pack will now offer 5 GB data versus 3 GB earlier, which represents an increase of 67 percent.

"Added data benefits on monthly packs will boost data consumption amongst existing users by offering more value and sachet Packs will drive affordability and help bring first-time users online", Airtel said.

India's top three telecom companies - who control about 85% of the wireless data market - tend to keep their prices in sync with each other.

Airtel has reduced the pre-paid data plans by offering more data.

While the company initially offered 4G SIM cards bundled with its Lyf smartphones, priced at as low as Rs. 2,999, Jio is offering services with Samsung phones and may expand it to include iPhones in near future.

Currently, new prices and benefits for prepaid have been made live across all Idea 4G and 3G provider circles, and postpaid roll-out is underway.

With the Reliance Jio effect, the leading Network services are taking a path in reducing the data tariff to its pre-paid customers in India. The company said the move would enable customers to stay online longer and download more of their favourite content, thereby enriching mobile Internet experience.

The 2G data pack priced at Rs19 offering 75 MB data for three days, will now offer 110 MB data for three days, a 45 per cent rise in data offered.

Jio has 1.5 million customers in its beta tests and is in the process of evaluating when to begin commercial operations, Anshuman Thakur, the company's head of strategy, told reporters July 15.

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