Published: Tue, July 12, 2016
Economy | By Melissa Porter

Amazon Prime Day sales kick off

What is Amazon Prime and how much does it cost? Only hardcore deal hunters are up at this hour and the bulk of consumers will hit Prime Day 2016 in their mornings.eBay was gunning for Amazon when it updated its homepage to read, "Exclusively For Everyone - Always Free Shipping". The Prime Day deal makes it $249.99 instead of $379.99.

You do need to be an Amazon Prime member to take advantage of this huge sale event.

To lure Prime members away from Amazon, Walmart offers the Samsung UN55JU6400 55-inch 4K UHD TV for $599.99.

Normally the best financial wisdom is that if you don't need anything, don't go shopping-but Amazon's Prime Day isn't as awful as it has been, so maybe you've seen something that looks good this year. And, Prime members spend more than others, averaging $1,200 per year compared to $500 among non-members.

Amazon said it will have more than 100,000 deals as part of the Tuesday sales event - but only for customers in its $99-a-year membership program.

The top offer appears to be the Amazon Fire, the retail giant's best-selling tablet, which is available for just £34.99. Here are answers to all your Prime Day questions. Wal-Mart "offers more ways for every customer to save at a time when others are screaming about one-day sales reserved for their most elite customers", the company said in a statement.

Spotlight deals are the best ones. It's £79 for an annual membership - but you can sign up for a 30 day free trial. Some of the big discounts are on large screen TVs and Amazon devices like its Echo, Kindle and Fire TV products.

Prime Day is a different beast than Black Friday and Cyber Monday, when there's a set guideline of what people are shopping for: gifts. To address the inventory shortage, Amazon said it's worked with vendors to increase supply.If you go grocery shopping, without a list, when you're hungry, your cart just ends up full of Fruit Roll-Ups and Lunchables. A deal isn't a deal if you were never going to spend that money anyway.

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