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Published: Thu, May 19, 2016
Economy | By Melissa Porter

Taco Bell Tests Upscale Concept With 4 New Restaurant Designs

Taco Bell Tests Upscale Concept With 4 New Restaurant Designs

Inspired by the farms that make our food, this style reinforces Taco Bell's commitment to the best ingredients, authenticity, and transparency of materials and dining preparation.
"Taco BellThe modern explorer design.California sol: "Inspired by Taco Bell's California roots and the California lifestyle, this design blurs the lines between indoor and outdoor".

Apparently Taco Bell is looking to try their new upscale design this summer as they start by introducing the new look to four locations in Orange County, California, according to Money Magazine.

Rustic exposed ceiling beams.

It's an uncharacteristic case of a fast food restaurant asking people to slow down. Taco Bell going full Creed in trying to outright copy Chipotle's Pearl Jam, and consuming either Taco Bell or Creed is still guaranteed to give you the worst case of diarrhea you've ever had in your life. But dinnertime remains elusive and renovating to embrace it represents a lucrative opportunity to expand sales.

This summer, Taco Bell will test a series of store redesigns at restaurants in Southern California. This one is called "Heritage".

Just do you, Taco Bell.

Industrywide, lunch and dinner traffic had fallen for the past three years, according to data from NPD Group.

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Taco Bell will be opening four upscale restaurants. CEO Sam Fiori confirmed the company is working through the approval and design process for the new restaurant. California locations will use reclaimed woods from coastal dock warehouses, and new restaurants will include features like solar panel canopies over drive-thrus and reclaimed water for irrigation. Some locations may even end up getting patio style seating with furniture that is cushioned for a more al fresco dining experience.

That classic architectural design redefined the fast food experience for generations to come. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. "The designs share furniture structure and operational concepts to ensure consistency and efficiency for our team members", says Brand.

"It's a lot more inviting", he says.

Atlanta is under consideration, the company said, as well as major metropolitan areas in New York, Boston, and OH, and smaller cities with revitalizing downtown areas like Berkeley, Calif., Austin, Texas, and Fayetteville, Ark.

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