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Published: Wed, March 23, 2016
Economy | By Melissa Porter

Nike unveils futuristic, self-lacing shoes

Nike unveils futuristic, self-lacing shoes

According to Nike, the real innovation is that you can quickly adapt your sneaker to the changes your foot undergoes when competing, using buttons on the side that let you tweak the fit.

Nike has had the Hyperadapt 1.0's in development for quite a well, and there's still not an official release date for them as of yet.

Nike hasn't said how much the shoes will cost yet, but they'll be available in time for the holiday season, exclusively to subscribers of the Nike+ app! The shoe is powered by a battery, which means recharging your shoes will be something you'll have to consider.

To get the shoes to tie, Nike has built a pressure-sensitive pad into the heel of the shoe which will activate the lacing mechanism once the wearer's foot has entered it.

The company has revealed its HyperAdapt 1.0 sneakers that include what the company calls "sport-informed adaptive lacing".

Nike Hyper Adapt Sneakers Make Tying Laces Old-Fashioned
Nike unveils futuristic, self-lacing shoes

HyperAdapt 1.0 will be unisex and will only take three hours to fully charge with an accompanying device. Their new power lacing shoes are a decade in the making, while the updates to their uniform technology is set to quickly improve on the past.

"We have the most personal solutions to today's most common challenges", said Nike CEO Mark Parker. The self-lacing shoe, as well as the company's other products unveiled on Wednesday, are supposedly the product of targeted research and feedback from athletes, whom Nike has been dealing with for several decades. "We know athletes better than anyone else".

More importantly, the platform should help Nike keep up (or catch up) with Under Armour, which has been buying established app platforms rather than trying to build them from scratch.

Pricing for the Nike HyperAdapt 1.0. hasn't been announced yet, but don't expect it to come to cheap.

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