Published: Thu, September 24, 2015
Economy | By Melissa Porter

Goodbye BlackBerry Venice, hello Priv

Goodbye BlackBerry Venice, hello Priv

For the past few week's BlackBerry's rumored Android phone has been making the rounds online under the codename "Venice", but it turns out the real name could be even weirder. The source of many BlackBerry Venice leaks in the past, the Venice will be known as the "BlackBerry Priv" when it launches later this year.

BlackBerry fans who have been following the trail of leaks leading up to the BlackBerry Venice will be surprised to know that BlackBerry Venice will not hit retail stores.

"In addition to growing hardware revenue, we believe the adoption of Android would allow BlackBerry to significantly reduce costs in its Devices business and lower the breakeven revenue level". Still, Venice does roll off the tongue quite nicely.

It's also a slider, reported to have a 5.4-inch display up top, with a QWERTY physical keyboard down below and it should come with a fully-packed spec sheet in other departments too. The 3-D renderings of the BlackBerry Venice clearly show the much speculated sliding keyboard and the handset's rear panel in red, white, blue, purple and silver colors. In order to catch the fancy of the photography lovers, the phone is also likely to sport an 18-megapixel primary camera with dual LED flash, and a 5-megapixel front-facing camera for selfies.


Customers still have to wait before they can finally purchase the new smartphone Priv as the company did not provide any information on the launching date. Phones still account for more than 40 percent of the company's revenue, however, and BlackBerry has long said running its own operating system allows it to make sure the devices live up to its reputation for security.

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